Amazon A+ Content Manager Review & Pricing (2026)

Amazon A+ Content Manager

Listing Optimization

Amazon A+ Content Manager is a first-party Seller Central tool that lets brand-enrolled sellers replace the plain product description on a detail page with formatted modules. Those modules combine images, video, comparison charts, technical specification tables, and brand-supplied copy. It is available to sellers on a Professional selling plan who hold a Brand Representative or Reseller role on a brand enrolled in Amazon Brand Registry, and it covers both Basic A+ Content and Premium A+ Content.

A+ Content sits in the listing preparation stage of a seller's workflow, after photography and copywriting are complete. The tool handles layout, preview, submission, and approval tracking rather than asset creation, so teams still source their own images, video, and copy. Content can be applied to a single ASIN or pushed across a catalog in bulk. Eligibility is assessed separately per country, and Amazon's published content guidelines restrict pricing claims, hyperlinks, contact details, and competitor comparisons.

Capabilities
Basic A+ Content Modules
Supports up to five modules per ASIN combining text, images, the brand logo, comparison charts, and technical specification charts.
Premium A+ Content Modules
Supports up to seven modules per ASIN with full-width images, 720p video, hover hotspots, navigation carousels, and Q&A sections.
Brand Story Carousel
Publishes a separate carousel under the From the brand heading with links to other products and the brand Store.
Shoppable Comparison Charts
Premium comparison charts support an Add to Cart button alongside displayed prices and review data.
AI-Assisted Generation
Modules marked AI Ready generate text and image fields from a brand-owned ASIN and category performance data.
Bulk ASIN Application
Applies an approved layout to one ASIN, a selected group, or an entire catalog through a bulk upload.
Desktop and Mobile Preview
Renders both desktop and mobile versions of the content before it is submitted for review.
Submission Status Tracking
Submitted content passes a validation review, with approval status visible inside A+ Content Manager.
Strengths
There is no additional charge beyond the Professional selling plan a seller already pays for.
Premium A+ Content is granted automatically once the published criteria are met, with no application step.
Bulk upload allows one approved layout to be applied across a catalog rather than ASIN by ASIN.
Brand Story publishes independently of other modules, so it can be added before product-level content is built.
The tool is native to Seller Central, so no third-party integration or data connection is required.
Considerations
Access requires a Professional selling plan plus a Brand Representative or Reseller role on a Brand Registry enrolled brand.
Premium A+ Content requires a published Brand Story on all brand-owned listings and five approved modules within the previous 12 months.
Eligibility is assessed per country, so teams should verify that a brand qualifies in each marketplace where it intends to publish.
Published guidelines restrict pricing details, hyperlinks, contact information, and competitor comparisons, which may require creative rework before approval.
The tool covers layout and publishing only, so photography, video production, and copywriting are sourced separately.
Pricing
Free
Free to eligible sellers; no charge beyond the Professional selling plan
Visit website
CategoryListing Optimization
TypeSoftware
Pricing modelFree
MarketplacesAmazon (US and supported international marketplaces)
Best forBrand-registered sellers, private label

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