Amazon Brand Registry Review & Pricing (2026)

Amazon Brand Registry

Brand Protection

Amazon Brand Registry is a first-party Amazon program rather than a third-party product. Enrollment is free and requires a brand name and logo permanently affixed to products or packaging, plus a registered or pending trademark issued by a government trademark office in a country with a corresponding Amazon store. The applicant must be the trademark owner, and a single global account can hold trademarks for several countries.

For sellers, Brand Registry is the gate to most brand features on Amazon, including A+ Content, Vine, Brand Stores, Sponsored Brands, Brand Analytics, Transparency, and Project Zero. It is also the route for reporting suspected intellectual property infringement. Brands that do not yet sell on Amazon can still enroll. Sellers without a trademark cannot enroll until one is filed, which adds lead time to a brand launch.

Capabilities
Trademark-Based Enrollment
Enrollment requires an active or pending trademark registration issued by a designated government trademark office.
Report a Violation Tool
Brands submit suspected IP infringement, store policy violations, and regulatory compliance concerns through one portal.
Project Zero
Enrolled brands can block and remove suspected counterfeit listings directly.
Transparency
Unique serial codes are applied to units so Amazon can verify authenticity before shipment.
A+ Content Access
Brand Registry unlocks enhanced detail page content including video, images, and comparison charts.
Amazon Vine Eligibility
Enrolled brands can enroll products in Vine to generate reviews from Vine Voices.
Brand Analytics Access
Brand Registry is a prerequisite for the Brand Analytics dashboards in Seller Central.
Patent Evaluation Express
US brands with a utility patent can use a neutral third-party evaluator instead of litigation.
Multi-User Roles
Administrators can invite additional users and assign Brand Registry roles.
IP Accelerator
Brands without a trademark can use Amazon-vetted law firms to file and enroll sooner.
Strengths
Enrollment and ongoing use of the program carry no fee from Amazon.
One global account can cover multiple country trademark offices and multiple brands.
Enrollment is open to brands that do not yet sell in the Amazon store.
It unlocks brand-exclusive advertising formats including Sponsored Brands, Sponsored Display, Posts, and Brand Stores.
The Patent Evaluation Express process offers a lower-cost path than court for US utility patent disputes.
Considerations
A registered or pending trademark is mandatory, which involves filing cost and lead time outside Amazon.
The trademark text must match the brand name on the application exactly, and mismatches result in rejections.
Only the trademark owner can enroll, and agents must be added as users after the owner completes enrollment.
If the account administrator leaves and no active administrator remains, regaining brand control requires an appeal process.
Patent Evaluation Express requires a 5,000 dollar deposit from each party, refunded only to the party the evaluator finds correct.
This is an Amazon program rather than a vendor product, so there is no vendor contract, service level agreement, or account manager.
Pricing
Free
Free program, no trial required
Visit website
CategoryBrand Protection
TypeSoftware
Pricing modelFree
MarketplacesAmazon (multiple marketplaces)
Best forTrademark owners protecting brands on Amazon
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