Amazon Multi-Channel Fulfillment (MCF) Review & Pricing (2026)

Amazon Multi-Channel Fulfillment (MCF)

3PLs / Prep Centers / Fulfillment

Amazon Multi-Channel Fulfillment, usually shortened to MCF, is a first-party fulfillment service that picks, packs, and ships orders placed on channels other than Amazon using a seller's existing Amazon fulfillment center inventory. Orders from a brand website, another marketplace, or a social commerce platform draw from the same stock that serves FBA. Existing Seller Central users do not need a separate enrollment, contract, or minimum volume commitment to begin using it.

MCF sits in the order fulfillment layer of a multi-channel operation and is most relevant to sellers who already hold inventory in FBA. Orders ship in unbranded packaging by default, and sellers can exclude Amazon Logistics as a carrier where a destination marketplace requires it. Amazon does not provide customer service for MCF orders, so the seller handles delivery inquiries, refunds, and returns. Underlying FBA storage and removal fees still apply to the inventory.

Capabilities
Shared Inventory Pool
Draws from the same inventory and fulfillment planning systems as FBA, so a seller holds one stock position instead of separate pools per channel.
Two Delivery Speeds
Standard delivers in three business days and Expedited in two business days for standard-size items already stowed in the contiguous United States.
Unbranded Packaging
Orders ship by default in boxes, tape, and polybags carrying no Amazon branding, at no additional cost within published size limits.
Carrier Blocking Option
Sellers can exclude Amazon Logistics as a carrier at the account or order level to satisfy other marketplaces' requirements.
Delivery Date Badges
Displays real-time delivery date estimates on a seller's own product pages and on Google Shopping listings.
Prebuilt Integrations and API
More than 100 prebuilt integrations including Shopify and WooCommerce, plus a developer API for custom connections.
Order Tracking
Order status, ship date, carrier estimated delivery date, and tracking number are surfaced in Seller Central with a carrier-agnostic tracking link.
Returns Routing Options
Sellers can route returns to their own warehouse or generate an authorization directing the customer to an Amazon fulfillment center.
Strengths
Existing FBA sellers can begin using the service without a separate enrollment, contract, or minimum volume commitment.
Running one inventory pool across Amazon and non-Amazon channels removes the need to forecast and allocate stock separately per channel.
Unbranded packaging is the default at no extra charge, which supports selling on channels that restrict visible competitor branding.
Sellers can exclude Amazon Logistics as a carrier at the account or order level to meet other marketplaces' logistics requirements.
More than 100 prebuilt integrations are available, including Shopify and WooCommerce, alongside a developer API.
The low-inventory-level fee that can apply to FBA outbound units does not apply to units shipped through this service.
Considerations
Amazon does not provide customer service for these orders, so the seller handles delivery inquiries, replacements, refunds, and returns communication.
Several surcharges can stack on the base rate, including a fuel and logistics surcharge, holiday peak fees, and higher rates outside the contiguous United States.
Some marketplaces restrict third-party logistics providers, so teams should verify each destination channel's rules before routing its orders through the service.
International fulfillment is currently limited to media products, so cross-border direct-to-consumer use may be less suitable today.
Underlying FBA storage, inbound placement, and removal fees still apply to the inventory, so total landed cost depends on more than the fulfillment rate alone.
Pricing
Free to enroll; per-unit fulfillment fees apply
No free trial; free to enroll for existing FBA sellers
Visit website
Category3PLs / Prep Centers / Fulfillment
Type3PL
Pricing modelUsage-based
MarketplacesNon-Amazon channels, fulfilled from the Amazon network in 11 countries
Best forFBA sellers running a DTC site

Plan your inventory with confidence, not spreadsheets.

Try Profit Hawk for free

Nine free Amazon FBA calculators — plain English, no signup.

Open free tools