Amazon Project Zero Review & Pricing (2026)

Amazon Project Zero

Brand Protection

Amazon Project Zero is a first-party Brand Registry program that gives eligible rights owners a self-service tool to remove suspected counterfeit listings directly, rather than submitting a report and waiting for Amazon to investigate. Enrolled brands also receive automated protections, in which Amazon scans listing updates against brand-supplied logos, trademarks, and other data to block suspected counterfeits proactively. Amazon states that removals a brand makes feed back into those automated protections.

Project Zero sits alongside the Report a Violation tool in a brand's enforcement workflow and is scoped to counterfeit listings, defined as unlawful reproduction of a registered trademark. Access is eligibility-gated rather than open signup, and Amazon invites brands to enroll once they meet its criteria. Those criteria include recent use of Report a Violation with at least a 90 percent acceptance rate, and Amazon notes that meeting that rate alone does not guarantee eligibility.

Capabilities
Self-Service Counterfeit Removal
Enrolled brands search for suspected counterfeit listings and remove individual offers or an entire listing directly.
Automated Protections
Amazon scans listing updates using brand-supplied logos, trademarks, and other data to block suspected counterfeits proactively.
Removal Feedback Loop
Each counterfeit a brand removes feeds into Amazon's automated protections to improve future proactive blocking for that brand.
Per-Store Tool Access
The removal tool is available for each country store where the brand holds an active registered trademark linked to its Brand Registry account.
Submission History
Brands check removal status under the Monitor and Submission history area of the Brand Registry menu.
Enrollment Training Module
Enrollment requires completing a short training covering correct use of the removal tool.
Accuracy Monitoring
Amazon monitors removal accuracy on an ongoing basis against a stated 99 percent minimum requirement.
Transparency Enrollment Path
During enrollment, brands are offered the option to begin enrolling in serialization through Transparency.
Strengths
Enrollment and use of the self-service counterfeit removal tool carry no fee once eligibility is met.
Automated protections are provided to enrolled brands at no additional cost.
Brands can remove a confirmed counterfeit listing themselves rather than waiting through a standard investigation process.
Coverage spans 22 Amazon stores across North America, Europe, India, Japan, Australia, Singapore, and several Middle East and Africa stores.
Each removal a brand makes feeds into Amazon's automated protections, which Amazon states improves proactive blocking for that brand.
Considerations
Access is eligibility-gated rather than open signup, and Amazon invites brands to enroll once they meet all criteria.
Eligibility requires rights owner status in Brand Registry, recent use of the Report a Violation tool, and at least a 90 percent acceptance rate on those reports.
Amazon notes that meeting the 90 percent acceptance rate alone does not guarantee eligibility, because additional criteria are reviewed.
Brands must maintain at least a 99 percent accuracy rate on removals to keep access, which places the compliance burden on the brand.
The tool is scoped to counterfeit listings only, and a notice of complaint is sent to every seller associated with each removal.
Pricing
Free
Free to eligible brands; serialization codes billed separately if Transparency is added
Visit website
CategoryBrand Protection
TypeSoftware
Pricing modelFree
MarketplacesAmazon (22 stores)
Best forRights owners with a strong reporting record

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