Finaloop Review & Pricing (2026)
Finaloop
Finaloop is a full-service bookkeeping and accounting platform built for ecommerce brands, including Amazon sellers, Shopify merchants, and multichannel operators. It combines proprietary accounting software with a team of ecommerce accountants to deliver reconciled financials, inventory tracking, and tax-ready reports without requiring sellers to run a separate general ledger tool like QuickBooks or Xero.
Finaloop connects directly to Amazon Seller Central, bank accounts, payment processors, and advertising platforms to pull transaction data and apply ecommerce-specific accounting rules for payouts, refunds, fees, and COGS by SKU. It is focused on U.S.-based sellers and is best suited for brands that want bookkeeping handled as a managed service rather than as a DIY ledger workflow.
Capabilities
Real-Time Bookkeeping
Automated daily reconciliation of transactions across sales channels, banks, and payment processors.
Amazon Payout Reconciliation
Matches Amazon settlements to orders, fees, refunds, and reserves using ecommerce accounting rules.
Inventory and COGS Tracking
Tracks inventory levels and calculates cost of goods sold at the SKU level in real time.
Multichannel Integrations
Direct connections to Shopify, Amazon, Walmart, Etsy, Stripe, PayPal, and bank accounts.
GAAP-Ready Financial Statements
Produces Profit and Loss, Balance Sheet, and Cash Flow reports formatted for tax filing and investors.
Dedicated Accounting Support
Core plan includes unlimited email support from in-house ecommerce accountants.
Premium Monthly Review
Premium plan adds a monthly financial review with a dedicated accountant and bill entry up to 40 documents per month.
Tax Filing Add-On
Optional CPA-led federal income tax return filing with one included state return.
InventoryIQ Add-On
Real-time inventory management add-on for tracking stock levels and landed costs.
Strengths
Combines ecommerce bookkeeping software and a managed accounting service in a single subscription.
Automatically reconciles Amazon payouts including fees, refunds, and reserves using ecommerce-specific accounting rules.
Tracks inventory and calculates cost of goods sold at the SKU level in real time across connected channels.
Connects directly to Shopify, Amazon, Walmart, Etsy, and major payment processors without requiring a separate general ledger tool.
Produces GAAP-ready Profit and Loss, Balance Sheet, and Cash Flow statements suitable for tax filing and investor reporting.
Lists a 14-day free trial on the public website with no credit card required.
Considerations
Pricing starts at $245 per month, which is higher than DIY accounting software because it bundles software with bookkeeping service.
Subscription tiers are based on projected annual gross receipts, so costs scale as revenue grows.
Tax filing is an add-on service focused on U.S. federal and state returns, with international tax forms outside the standard scope.
Service is designed for U.S.-based ecommerce brands and may be less suitable for sellers headquartered outside the United States.
Does not replace dedicated sales tax filing software for brands with complex multistate nexus obligations.
Premium plan bill and invoice entry is capped at 40 documents per month, which may be limiting for higher-volume operations.
Pricing
$245/mo
14-day free trial, no credit card required
Visit website CategoryAccounting & Sales Tax
TypeHybrid
Pricing modelMonthly subscription
MarketplacesAmazon, Shopify, multichannel
Best forEcommerce brands
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