Finaloop
Finaloop is a full-service bookkeeping and accounting platform built for ecommerce brands, including Amazon sellers, Shopify merchants, and multichannel operators. It combines proprietary accounting software with a team of ecommerce accountants to deliver reconciled financials, inventory tracking, and tax-ready reports without requiring sellers to run a separate general ledger tool like QuickBooks or Xero.
Finaloop connects directly to Amazon Seller Central, bank accounts, payment processors, and advertising platforms to pull transaction data and apply ecommerce-specific accounting rules for payouts, refunds, fees, and COGS by SKU. It is focused on U.S.-based sellers and is best suited for brands that want bookkeeping handled as a managed service rather than as a DIY ledger workflow.
Pricing
Free Trial
Key Features
- Real-Time Bookkeeping: Automated daily reconciliation of transactions across sales channels, banks, and payment processors.
- Amazon Payout Reconciliation: Matches Amazon settlements to orders, fees, refunds, and reserves using ecommerce accounting rules.
- Inventory and COGS Tracking: Tracks inventory levels and calculates cost of goods sold at the SKU level in real time.
- Multichannel Integrations: Direct connections to Shopify, Amazon, Walmart, Etsy, Stripe, PayPal, and bank accounts.
- GAAP-Ready Financial Statements: Produces Profit and Loss, Balance Sheet, and Cash Flow reports formatted for tax filing and investors.
- Dedicated Accounting Support: Core plan includes unlimited email support from in-house ecommerce accountants.
- Premium Monthly Review: Premium plan adds a monthly financial review with a dedicated accountant and bill entry up to 40 documents per month.
- Tax Filing Add-On: Optional CPA-led federal income tax return filing with one included state return.
- InventoryIQ Add-On: Real-time inventory management add-on for tracking stock levels and landed costs.
Strengths
- Combines ecommerce bookkeeping software and a managed accounting service in a single subscription.
- Automatically reconciles Amazon payouts including fees, refunds, and reserves using ecommerce-specific accounting rules.
- Tracks inventory and calculates cost of goods sold at the SKU level in real time across connected channels.
- Connects directly to Shopify, Amazon, Walmart, Etsy, and major payment processors without requiring a separate general ledger tool.
- Produces GAAP-ready Profit and Loss, Balance Sheet, and Cash Flow statements suitable for tax filing and investor reporting.
- Lists a 14-day free trial on the public website with no credit card required.
Considerations
- Pricing starts at $245 per month, which is higher than DIY accounting software because it bundles software with bookkeeping service.
- Subscription tiers are based on projected annual gross receipts, so costs scale as revenue grows.
- Tax filing is an add-on service focused on U.S. federal and state returns, with international tax forms outside the standard scope.
- Service is designed for U.S.-based ecommerce brands and may be less suitable for sellers headquartered outside the United States.
- Does not replace dedicated sales tax filing software for brands with complex multistate nexus obligations.
- Premium plan bill and invoice entry is capped at 40 documents per month, which may be limiting for higher-volume operations.