Informed Repricer Review & Pricing (2026)

Informed Repricer

Informed Repricer, previously Informed.co, is a repricing platform for professional Amazon and Walmart sellers that automates price changes across a catalog using a mix of algorithmic and rule-based strategies. It is built for brands, private-label sellers, and resellers that want instant repricing without per-listing or revenue-based fees, and includes minimum and maximum price calculations, Buy Box targeting, and profit-protection rules.

Informed is priced as a flat monthly fee with unlimited listings and team members on every tier, and supports more than 20 Amazon marketplaces plus Walmart Marketplace. It is focused on repricing workflows, so sellers looking for product research, keyword research, or customer support tooling will need complementary tools, and add-ons such as multi-store support, Amazon Business strategies, and priority support are billed separately.

Capabilities

Unlimited Listings

Flat-fee pricing with no cap on the number of listings repriced on every plan tier.

Unlimited Team Members

Every plan includes unlimited user seats at no additional cost.

Amazon and Walmart Support

Supports more than 20 Amazon marketplaces plus Walmart Marketplace under a single subscription.

Pre-Built Repricing Strategies

Library of algorithmic strategies for Buy Box chasing, private-label defense, and competitor-based rules.

Custom Rule Builder

Lets sellers build custom strategies using competitor conditions, fulfillment method, seller ratings, and other criteria.

Min and Max Price Automation

Auto-calculates price floors and ceilings based on cost inputs, Amazon fees, and target margins.

Amazon Business Repricing

Optional add-on for building pricing strategies targeted at the Amazon Business marketplace.

Multi-Store Add-On

Optional add-on for sellers running multiple accounts within the same marketplace.

Strengths

Prices every plan as a flat monthly fee with unlimited listings and unlimited team members included.

Does not charge percentage fees on sales or per-listing fees.

Supports more than 20 Amazon marketplaces plus Walmart Marketplace from a single account.

Offers a library of pre-built algorithmic strategies alongside a customizable rule builder for custom repricing logic.

Provides a 14-day free trial with access to all features and no credit card required.

Includes minimum and maximum price automation with profit-protection rules.

Considerations

Entry-level pricing starts at $99/mo, which may be higher than some per-listing repricers for very small catalogs.

Multi-store support within the same marketplace is sold as an add-on starting at $49/mo.

Amazon Business repricing strategies are available as a separate $149/mo add-on.

Priority support is billed as an additional $49/mo add-on rather than being included on standard plans.

An introductory plan is available for early-stage sellers under $5,000 in monthly revenue, and the limits on this plan should be verified before signing up.

Pricing

$99/mo

14-day free trial, no credit card required

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CategoryRepricing

TypeSoftware

Pricing modelMonthly subscription

MarketplacesAmazon, Walmart

Best forArbitrage, wholesale, resellers

Alternatives

Aura

AI-powered repricing tool for Amazon and Walmart sellers that adjusts listing prices based on competitor activity…