Seller Assistant Review & Pricing (2026)
Seller Assistant
Seller Assistant is an Amazon seller platform built around a browser extension plus a web app. The extension adds profit, ROI, fee, restriction, stock, and risk data to Amazon product and search pages, and to supplier sites through a side panel. It targets online arbitrage, dropshipping, and wholesale sellers, including teams working with virtual assistants.
Beyond research, the platform includes a price list analyzer, a repricer, a lister, supplier and warehouse records, purchase orders, and FBA shipment sync, so it spans sourcing through reordering. Most of those modules are metered by plan, and the entry plan exposes them at starter allowances only. Twenty Amazon marketplaces are supported, with eleven listed as fully supported.
Capabilities
Seller Assistant Extension
Shows product metrics, an FBM and FBA calculator, offers, variations, alerts, sales estimates, stock, and restriction checks on Amazon pages.
Side Panel View
Displays Amazon data beside a supplier website so a deal can be costed without leaving the supplier page.
IP-Alert
A separate extension that marks products and brands carrying intellectual property or policy risk.
Bulk Restriction Checker
Checks selling eligibility across large ASIN batches, with monthly allowances that vary by plan.
Price List Analyzer
Scans supplier price lists by UPC or EAN and returns matched Amazon products with profitability data.
Repricer
Repriced product counts scale by plan, from a small allowance on Pro to unlimited on Business Plus.
Seller Spy
Tracks a set number of competing sellers and reports the products they add or drop.
Brand Analyzer
Generates brand-level reports under a monthly report allowance that varies by plan.
Purchase Orders and Suppliers
Records suppliers, warehouses, purchase orders, invoice parsing, landed cost, and FBA shipment sync on Business and above.
Integrations and API
Provides API access plus Zapier, Make, n8n, Google Sheets, Airtable, and prep centre integrations from the Business plan.
Strengths
A 14-day free trial is offered on the Pro and Business plans, with no contract and cancellation at any time.
Marketplace coverage spans 20 Amazon stores, including Japan, India, Australia, and several Middle East stores.
The extension runs on Chrome, Edge, and Firefox, and the app is listed in the Amazon Selling Partner Appstore.
Sub-accounts let virtual assistants check restrictions without access to the Seller Central account.
Sourcing, purchasing, listing, and repricing sit in one account, reducing the number of separate subscriptions.
Per-feature add-ons let a single limit be raised without moving to the next plan tier.
Considerations
Almost every module is metered, so lookups, ASIN checks, scans, and repriced SKUs depend on plan and billing cycle.
Annual billing grants higher allowances than monthly billing on several limits.
Workflow features including invoice parsing, SKUs, listings, and FBA shipment sync are not included on the Pro plan.
API, Zapier, Make, and n8n access begins at the Business plan.
Nine of the twenty supported marketplaces are listed as not fully supported, where charts and estimated sales are unavailable.
The company states it does not offer refunds and recommends using the trial before subscribing.
The Agency tier starts at a higher price point and requires an annual contract.
Pricing
$29.99/mo
14-day free trial on Pro and Business plans
Visit website CategoryProduct Research
TypeSoftware
Pricing modelMonthly subscription
MarketplacesAmazon (20 marketplaces)
Best forWholesale and online arbitrage sourcing
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