Wayflyer Review & Pricing (2026)

Wayflyer

Funding & Payments

Wayflyer provides non-dilutive working capital to ecommerce and direct to consumer businesses, offering cash advances, term loans and rolling financing repaid as the principal plus a single fixed fee rather than interest. Applicants connect read-only sales and marketing data from Amazon, Shopify, Google Ads, Meta and accounting platforms, and Wayflyer sizes offers from that data. The company was founded in Dublin in 2019 and states it has deployed more than 6 billion dollars in working capital.

For Amazon sellers, the typical use is funding inventory ahead of a restock cycle or Q4, or funding advertising, with cash sent to the seller's bank account and no restriction on how it is spent. Repayments can be structured in bi-weekly instalments aligned to the Amazon disbursement schedule. Wayflyer does not take equity or personal guarantees, and eligibility requires at least six months of trading, a minimum average monthly revenue, and incorporation in one of eleven supported countries.

Capabilities
Cash Advance
Revenue-based funding repaid daily, weekly or every two weeks over a three to nine month horizon.
Term Loan
Fixed repayments over a three to nine month horizon, with optional security that can lower the cost of capital.
Rolling Financing
Repeat access to funding under a twelve month contract without reapplying each time.
Data-Led Underwriting
Sizes offers from connected read-only sales, marketing and accounting data rather than from submitted documents.
Amazon-Aligned Repayment
Bi-weekly instalments structured around the Amazon disbursement schedule.
Wayflyer Intelligence
An analytics layer that answers plain language questions about sales, marketing, customers and repayment schedules.
Wayflyer Banking
A banking offering documented as available for United States clients.
Unrestricted Use of Funds
Capital is sent to the business bank account with no restrictions on how it is spent.
Strengths
Publishes a specific fee band of typically 5% to 10% of the advance, plus a worked example, in its public help centre.
Lists eight fee types it does not charge, including application, origination, prepayment and late payment fees.
Takes no equity and no personal guarantees.
Repayments can be aligned to the Amazon disbursement schedule in bi-weekly instalments.
States applications take under ten minutes with funds available in as little as 24 hours.
Secured a 1.5 billion dollar forward flow agreement with Fortress in July 2026 and a 250 million dollar facility with ATLAS SP in February 2026.
Acquired the ecommerce analytics platform Conjura in June 2026, which now underpins the Wayflyer Intelligence product.
Publishes eligibility criteria, fees, terms and supported countries openly rather than behind a sales call.
Considerations
Requires a minimum average monthly revenue over the preceding six months, which excludes smaller sellers.
Requires at least six months of trading for physical goods businesses and at least two years for retail and service businesses.
Available only to businesses incorporated in eleven listed countries, and not all products are available in every one.
Dropshippers are excluded; funding is limited to businesses holding their own stock.
The specific fee quoted is not published in advance, and an accepted offer cannot later be renegotiated to a lower fee.
Repayment horizons are short, typically twelve to twenty four weeks, so this is working capital rather than long-term debt.
The homepage and the Amazon page state different minimum funding amounts, so teams should confirm the current floor.
Wayflyer Intelligence cannot yet break Amazon sales down by product or customer, and is free only during early access.
Pricing
Fixed fee, typically 5% to 10% of the advance
Not applicable; applying is free with no application fee
Visit website
CategoryFunding & Payments
TypeHybrid
Pricing modelFlat fee
MarketplacesAmazon, Shopify
Best forEstablished sellers funding inventory

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