Adtomic by Helium 10
Adtomic is Helium 10's Amazon PPC management tool. It combines rule-based automation, bid optimization, and performance analytics for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Adtomic centralizes campaign management, keyword harvesting, and reporting so sellers can manage advertising across multiple products and ad types from a single interface.
Adtomic is available as an add-on or bundled with Helium 10's Diamond plan. It integrates with other Helium 10 tools such as Profits and Keyword Tracker, which lets sellers use organic keyword data when building and optimizing campaigns. Because it is focused on Amazon Advertising, sellers running ads on other marketplaces will need separate tools for those channels.
Pricing
Included in Helium 10 Diamond ($359/mo) or add-on at $199/mo
Free Trial
Available with Helium 10 free plan (limited)
Key Features
- Rule-Based Automation: Lets users create custom rules that automatically adjust bids, pause keywords, or launch new targets based on performance thresholds.
- Bid Optimization: Adjusts keyword and product target bids using performance data such as ACoS, conversion rate, and click volume.
- Keyword Harvesting: Surfaces high-performing search terms from existing campaigns and moves them into new targeted campaigns.
- Campaign Templates: Provides starter templates for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to speed up launches.
- Dayparting: Schedules ads to run at specific times of day or days of the week based on conversion patterns.
- Bulk Actions: Allows mass edits to bids, budgets, negatives, and targets across multiple campaigns at once.
- Performance Dashboards: Tracks ACoS, TACoS, spend, sales, and impressions across campaigns, ad groups, and individual keywords.
- Negative Keyword Suggestions: Identifies search terms with poor conversion or high spend that can be added as negatives to reduce wasted ad spend.
- Helium 10 Suite Integration: Pulls data from Cerebro, Magnet, and Profits for unified keyword research and profitability insights across the Helium 10 platform.
Strengths
- Rule-based automation with customizable triggers and actions for bid, budget, and keyword management.
- Tight integration with other Helium 10 tools including keyword research and profit tracking.
- Supports Sponsored Products, Sponsored Brands, and Sponsored Display ad types within a single interface.
- Included in the Helium 10 Diamond plan, so existing subscribers can access it without a separate subscription.
- Bulk editing and dayparting features reduce time spent on routine campaign maintenance.
Considerations
- Only supports Amazon Advertising, so sellers running Walmart, TikTok Shop, or off-Amazon ads will need additional tools.
- Sold as an add-on or through the higher-priced Diamond plan, which may be expensive for sellers who only need PPC management.
- Effective use of rule-based automation requires time to configure and monitor, especially for newer sellers.
- Reported performance and optimization recommendations should be cross-checked against Amazon's own advertising console.