PPC Entourage (now Carbon6) Review & Pricing (2026)

PPC Entourage (now Carbon6)

PPC

PPC Entourage is Amazon PPC management software that provides bulk campaign optimization, automated bid adjustments through its Smart Pilot feature, dayparting, search term analysis, and campaign reporting for Amazon sponsored ads. Founder Mike Zagare has said he started the company in 2015 to manage advertising for his own Amazon business. Carbon6 acquired PPC Entourage in August 2022.

SPS Commerce completed its acquisition of Carbon6 in February 2025, and PPC Entourage's web presence now redirects to SPS Commerce, where Amazon Sponsored Ads optimization is offered within the SPS Ad Performance product alongside Amazon DSP and external Google and Meta campaigns. Sellers researching PPC Entourage today should evaluate it through SPS Commerce, which handles pricing and onboarding through its sales team.

Capabilities
Smart Pilot Automation
Automates routine bid and campaign adjustments, with dayparting controls built in.
Bulk Campaign Optimization
Applies keyword and bid changes across many campaigns at once instead of editing them individually.
Algorithmic Bid Adjustments
Compares expected revenue per click against cost per click to set bid changes.
Campaign Expansion Tools
Surfaces new keyword ideas, match type changes, and A/B tests from existing campaign data.
Search Term Analysis
Identifies converting search terms that are missing from a listing's title, bullets, or backend keywords.
Performance Reporting
Provides campaign-level reporting on spend, sales, and advertising cost of sales.
Strengths
Bulk optimization, dayparting, and analytics have been included at all plan tiers rather than reserved for higher plans.
The product has operated since the mid-2010s and was acquired by Carbon6 in August 2022, giving it an established history among Amazon PPC tools.
Following SPS Commerce's acquisition of Carbon6, completed in February 2025, the product is backed by a publicly traded company.
Considerations
PPC Entourage's website now redirects to SPS Commerce pages, and its Amazon advertising functionality is presented as part of SPS Ad Performance, so buyers should verify current availability, branding, and roadmap with SPS Commerce.
Self-serve pricing is no longer published on an official page, and current pricing requires contacting SPS Commerce sales.
Support documentation formerly hosted on carbon6.io now redirects to SPS Commerce help pages, so existing users should confirm where current product documentation lives.
Sellers who prefer a standalone self-service PPC tool should note that SPS Ad Performance pairs software with expert campaign support and covers external channels and DSP in addition to Sponsored Ads.
Pricing
Contact for pricing
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CategoryPPC
TypeSoftware
Pricing modelCustom quote
MarketplacesAmazon
Alternatives
Adtomic by Helium 10
Helium 10's AI-powered Amazon PPC tool with automated bid optimization, campaign building, and advanced ad analytics.
Pacvue
Enterprise Amazon advertising platform combining PPC automation, retail analytics, and competitive intelligence for brands and agencies.

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