Data Dive is an Amazon seller software platform focused on keyword research, listing optimization, and competitive analysis. It is built for private label sellers, brand owners, and agencies who need to research product niches, build keyword lists, track organic search rankings, and coordinate those keywords with Amazon advertising.

Data Dive fits into the product research, launch, and optimization stages of a seller’s workflow. Its main focus is surfacing high-relevance keywords from competitor ASINs, consolidating them into a Master Keyword List, and tracking rank progression alongside PPC performance data. Usage limits and advanced features vary by plan tier, so teams should verify which capabilities are included on the plan they select.