MerchantWords
MerchantWords is an Amazon keyword research platform that provides shopper search data, keyword volume, and reverse ASIN tools for sellers, agencies, and brands. It is built around a database of real Amazon search queries collected across multiple marketplaces, with tools for seed keyword expansion, competitor ASIN analysis, and market research.
The platform focuses on keyword discovery, listing optimization research, and market insights rather than end-to-end seller operations like inventory planning, PPC, or profit tracking. MerchantWords fits into a seller's workflow during product research, listing creation, and ongoing SEO maintenance. Teams that need broader functionality such as advertising management or fulfillment should plan to pair it with other tools, and prospective users should verify current marketplace coverage for their specific regions.
Pricing
Free Trial
Key Features
- Classic Search: Keyword research tool that returns related Amazon search terms, search volume estimates, and seasonality data from a seed keyword.
- ASIN Plus: Reverse ASIN lookup that surfaces the keywords a competing product is indexed for, along with estimated search volume.
- Keyword Collections: Organizes and saves keyword lists into grouped collections for listing drafts, ad campaigns, and research projects.
- Digital Shelf: Tracks keyword rank positions and page one coverage for a seller's ASINs over time.
- Page 1 Products: Shows which products currently rank on page one of Amazon search results for a given keyword.
- Market Insights: Generates competitive market reports with ranked keywords, competitor listings, pricing, and review counts.
- Historical Keyword Data: Provides historical search volume trends to identify seasonality and long-term demand changes for a keyword.
- Multi-Marketplace Coverage: Indexes shopper search data across Amazon US, Canada, Mexico, UK, EU, Australia, Japan, and India marketplaces.
- Listing Advisor Service: Paid done-for-you listing optimization service where MerchantWords analysts write and revise listings for sellers.
Strengths
- Built on a large database of real Amazon shopper search data rather than PPC bid data or Google search data.
- Offers a reverse ASIN lookup tool (ASIN Plus) for pulling the keywords a competitor product is indexed against.
- Covers multiple Amazon marketplaces including US, Canada, Mexico, UK, Germany, Spain, France, Italy, Australia, Japan, and India.
- Provides historical keyword volume data for identifying seasonality and longer-term demand shifts.
- Offers a 14-day money-back guarantee on new subscriptions for evaluation.
- Includes a done-for-you Listing Advisor service as an add-on for teams that want analyst-driven listing work.
Considerations
- MerchantWords does not publicly list a free trial; sellers must subscribe and rely on the 14-day money-back guarantee to evaluate.
- The Silver plan is limited to a single Amazon marketplace, so multi-region sellers need Gold or higher.
- Scope is focused on keyword research and listing insights and does not include PPC management, inventory planning, or profit analytics.
- Enterprise pricing and user seat structures are not publicly detailed and require contacting sales.
- Listing Advisor is a separate paid service with its own per-listing pricing and is not bundled with standard subscriptions.