Perpetua
Perpetua is an eCommerce advertising software platform built for brands, agencies, and aggregators running ads across Amazon, Walmart, Instacart, Google, and other digital retail channels. The platform helps advertisers automate campaign creation, bid optimization, and reporting across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP placements, with objective-based goal setting for growth, efficiency, or brand defense.
Perpetua sits in the enterprise and mid-market segment of the Amazon PPC category and is typically used by teams managing meaningful monthly ad spend across multiple marketplaces or ad types. It is primarily focused on paid retail media optimization rather than organic listing management, product research, or operational seller workflows, so teams looking for an all-in-one seller suite should evaluate it alongside complementary tools.
Pricing
Free Trial
Key Features
- AI Bid Optimization: Automated bid management engine that targets user-defined goals such as ACoS, ROAS, or growth across sponsored ad types.
- Objective-Based Automation: Advertisers set strategic goals like growth, profitability, or brand defense and the platform automates tactical campaign execution.
- Amazon DSP Self-Serve: Self-serve interface for creating, optimizing, and measuring Amazon DSP campaigns alongside sponsored ads.
- Multi-Marketplace Support: Manages advertising across Amazon, Walmart, Instacart, and other digital retail channels from a single interface.
- Sponsored Video and Creative Tools: Built-in video editor and creative tools for producing sponsored brand videos and display ad creatives.
- Custom Reporting Dashboards: Drag-and-drop dashboard builder with custom metrics and scheduled daily, weekly, and monthly report exports.
- Amazon Marketing Cloud Integration: AMC connectivity for deeper analysis of audiences, conversion paths, and cross-channel attribution.
- Keyword and Competitor Research: Surfaces competitor search term data and keyword opportunities to inform campaign targeting decisions.
Strengths
- Covers advertising across multiple digital retail channels including Amazon, Walmart, Instacart, and Google Ads in a single platform.
- Offers self-serve Amazon DSP optimization alongside sponsored ads management.
- Supports objective-based automation where advertisers set strategic goals and the platform handles tactical execution.
- Includes a native video editor for building sponsored brand video creatives within the tool.
- Provides customizable reporting with drag-and-drop dashboards and scheduled exports.
Considerations
- The entry-level Essentials plan starts at $695 per month, which may be high for smaller sellers with limited ad spend.
- Growth and Premium plans use percentage-of-ad-spend pricing that scales with larger advertisers.
- No free trial is publicly offered, so evaluation typically requires a sales demo.
- Focused on paid retail media rather than organic listing optimization, product research, or operational seller workflows.
- Some advanced features such as hourly reporting and dedicated success support are limited to higher plan tiers.