Quartile
Quartile is a retail media optimization platform that uses AI and machine learning to automate advertising campaigns across Amazon, Walmart Connect, Instacart, Criteo, Google Ads, Meta, and Microsoft Ads. It is built for brands, sellers, and agencies running meaningful budgets across Amazon Sponsored Ads and DSP who want automated bid management and cross-channel reporting in a single platform.
Quartile sits at the center of a seller's paid media workflow, handling keyword, bid, and placement decisions at the campaign and ASIN level with hourly optimization. Its focus is managed, high-volume retail media rather than self-serve account tweaks, so teams should verify current fit based on ad spend, marketplace coverage, and any add-ons required. Pricing is tiered by ad spend and requires direct contact with sales for a full quote.
Pricing
Free Trial
Key Features
- Patented AI Optimization: Six patented machine learning algorithms automate keyword selection, bid adjustments, and placement decisions across campaigns.
- Hourly Bid Adjustments: Real-time bid optimization at the keyword and ASIN level designed to improve ROAS and reduce wasted ad spend.
- Amazon DSP and Sponsored Ads: Unified management of Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns from one dashboard.
- Amazon Marketing Cloud Integration: AMC-powered Pro Suite for building audiences without SQL and informing full-funnel campaign strategy.
- Dayparting Controls: Time-of-day bid and budget adjustments for DSP and Sponsored Ads campaigns to match shopper purchasing patterns.
- Cross-Channel Reporting: Unified reporting across Amazon, Walmart Connect, Instacart, Criteo, Google Ads, Meta, and Microsoft Ads in one interface.
- Managed Service Support: Biweekly strategy calls with Quartile campaign managers to assist with account optimization and ad strategy.
- E-commerce Platform Integrations: Connections with Shopify, BigCommerce, and Magento to incorporate store data into campaign decisions.
- Analytics Integrations: Data integrations with Google Analytics 4, Looker Studio, and Helium 10 for reporting and attribution.
- Walmart Connect Support: Managed advertising across Walmart's retail media ecosystem including Sponsored Products and display inventory.
Strengths
- Covers Amazon Sponsored Ads and DSP in one platform, alongside Walmart Connect, Instacart, Criteo, Google Ads, Meta, and Microsoft Ads.
- Uses hourly bid optimization powered by six patented machine learning algorithms operating at the keyword and ASIN level.
- Includes Amazon Marketing Cloud integration for audience building and full-funnel campaign strategy.
- Offers dayparting controls on DSP and Sponsored Ads campaigns to align spend with shopper behavior.
- Managed service plans include biweekly strategy calls with Quartile campaign managers.
- Supports over 5,300 brands and manages more than $2 billion in annual ad spend, indicating significant platform scale.
Considerations
- Pricing starts at $895 per month and full quotes are not publicly listed, so teams need to contact sales for a tailored plan.
- Each additional Amazon account or marketplace adds $500 per month, and Amazon DSP management is an additional $500 per month.
- Quartile generally recommends around $3,000 to $5,000 in monthly ad spend for the technology to deliver meaningful results, which may not suit smaller sellers.
- No free trial or publicly listed money-back guarantee is available.
- Best fit is established brands and agencies rather than new sellers testing early paid media budgets.