QuickBooks Online Review & Pricing (2026)

QuickBooks Online

QuickBooks Online is cloud accounting software from Intuit, sold as a monthly subscription in four US small business tiers: Simple Start, Essentials, Plus, and Advanced. It is general ledger software rather than an Amazon-specific tool. Plus is the first tier that includes inventory tracking, project profitability, and class and location tracking, which is why product sellers often start there.

FBA sellers rarely connect Amazon to QuickBooks directly. The common pattern is a settlement summary app such as A2X or Link My Books, both listed in the QuickBooks App Store, which posts each Amazon payout as a summarised entry that reconciles to the bank deposit. Without that layer, Amazon fees, refunds, reserves, and reimbursements are difficult to separate in the ledger, so budget for the connector alongside the QuickBooks plan.

Capabilities
Four US Plan Tiers
Simple Start, Essentials, Plus, and Advanced are sold at increasing monthly list prices.
Inventory Tracking
Product tracking, cost of goods, purchase orders, and vendor management are included from the Plus tier upward.
User Seat Limits
Simple Start includes 1 user, Essentials 3, Plus 5, and Advanced 25.
Accountant Access
Every plan includes free accountant seats, at two on most tiers and three on Advanced.
Bank Feeds and Categorization
Transactions import from connected bank and card accounts and are matched using rules learned from prior categorization.
Sales Tax Tools
Sales tax tracking is included, with discrepancy checks before filing on Plus and above.
Class and Location Tracking
Plus supports up to 40 classes and locations, and Advanced removes the cap.
App Marketplace
The QuickBooks App Store lists ecommerce connectors including A2X and Link My Books.
Reporting by Tier
Report sets expand with each plan, with inventory and profitability reports at Plus and custom management reporting at Advanced.
No Annual Contract
Intuit states plans can be switched or cancelled at any time.
Strengths
Widely supported by US accountants and bookkeepers, which makes finding help straightforward.
The QuickBooks App Store lists connectors built specifically for marketplace settlement accounting, including A2X and Link My Books.
Inventory tracking and cost of goods reporting are included from the Plus tier without a separate module.
Plans can be changed or cancelled at any time with no annual contract.
A 30-day free trial is available as the standard offer.
Considerations
QuickBooks does not post Amazon settlements in a reconcilable form on its own, so most FBA sellers add a settlement summary connector.
That connector is a separate subscription on top of the QuickBooks plan.
Inventory tracking starts at the Plus tier, so product sellers usually cannot stay on Simple Start or Essentials.
The promotional discount and the 30-day free trial are presented as alternatives rather than combinable offers.
Prices shown are US list prices, and other Intuit country sites use different plans and prices.
Larger or multi-entity operations are directed to Intuit Enterprise Suite, which is quoted separately.
Several plan features are labeled beta on the pricing page.
Pricing
$38/mo
30-day free trial
Visit website
TypeSoftware
Pricing modelMonthly subscription
MarketplacesAmazon via A2X or Link My Books connectors
Best forUS sellers whose accountant already works in QuickBooks
Alternatives
Xero
Cloud accounting software with region-specific plans, connected to Amazon through settlement summary tools like A2X.
A2X
Ecommerce accounting software that reconciles Amazon settlements into QuickBooks, Xero, Sage, or NetSuite with categorized summary…
Link My Books
Ecommerce bookkeeping automation that syncs Amazon, eBay, Shopify, and Etsy payouts into Xero or QuickBooks with…

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