Scale Insights
Scale Insights is an Amazon PPC automation platform built for sellers and agencies that want rule-based control over bid adjustments, keyword negations, dayparting, and campaign budgets. It focuses on automating advertising operations across large numbers of ASINs without requiring manual bid changes or spreadsheet-driven workflows.
The platform sits in the paid advertising layer of a seller's workflow and is mainly focused on bid optimization, hourly performance analysis, and bulk campaign management for Sponsored Products. Pricing is tiered by the number of automated ASINs, so teams should size their plan to match their catalog, and sellers looking for broader capabilities like product research, listing optimization, or inventory planning will need to pair it with other tools.
Pricing
Free Trial
Key Features
- Rule-Based Bid Automation: Adjusts keyword and product target bids dynamically based on target ACoS, sales velocity, and campaign performance metrics.
- Dayparting Campaigns: Creates 24 ad groups per campaign to analyze hourly performance and schedule ads during peak selling windows.
- Automated Negatives: Aggregates search term data across campaigns and automatically adds underperforming terms as negative keywords or product targets.
- Split to Keyword: Isolates high-converting keywords from broad campaigns into dedicated single-keyword campaigns in bulk.
- Stackable Automation Algorithms: Allows users to layer multiple automation rules for bidding, negatives, dayparting, and status management on a single campaign.
- Dynamic Budget Adjustments: Modifies daily campaign budgets based on day of week or real-time performance thresholds.
- Ads Insights Dashboard: Reports advertising performance, search term data, and ACoS trends across campaigns, ad groups, and targets.
- Sales Analytics: Tracks Amazon sales performance alongside ad metrics to evaluate the impact of PPC on total revenue.
- Bulk Campaign Management: Enables mass edits and actions across large sets of campaigns, ad groups, keywords, and product targets.
Strengths
- Provides granular rule-based control over Amazon PPC automation with stackable algorithms for bidding, negatives, and dayparting.
- Includes dayparting automation that creates 24 ad groups to analyze hourly performance and schedule ads during peak selling windows.
- Lists a 30-day free trial with full feature access and no credit card required on the public pricing page.
- Entry-level plans start at a lower price point scoped to smaller ASIN counts, so sellers can start smaller and scale up.
- Supports bulk campaign actions and mass edits across large catalogs, including a Split to Keyword workflow for isolating converters.
- Offers an unlimited automated ASIN plan priced as a percentage of monthly ad spend for larger portfolios.
Considerations
- Focused specifically on Amazon advertising and does not cover product research, listing optimization, or inventory planning.
- Effective configuration requires some familiarity with PPC concepts such as target ACoS, match types, and bid rules.
- Plan pricing scales with the number of automated ASINs, so costs can grow as catalog size increases.
- Teams should verify current marketplace coverage before committing if they advertise outside the primary supported regions.