Skai (formerly Kenshoo) Review & Pricing (2026)

Skai (formerly Kenshoo)

Reporting & Analytics

Skai, formerly Kenshoo, is an omnichannel advertising platform for managing retail media, paid search, and paid social campaigns from one interface. Its retail media solution supports campaign management across more than 100 retail media networks, including Amazon Ads, Walmart Connect, Instacart, and Criteo. It is positioned for enterprise brands and agencies that manage large advertising budgets across multiple channels.

In an Amazon seller workflow, Skai covers the advertising layer, with integrations for the Amazon Advertising API, Amazon Marketing Stream, Amazon Attribution, and Amazon Marketing Cloud. Published tiers start at $114,000 per year for advertisers spending up to $4 million annually, and smaller programs are directed to reseller partners. It does not handle inventory, repricing, or fulfillment tasks.

Capabilities
Retail Media Campaign Management
Manages campaigns across more than 100 retail media networks, including Amazon, Walmart, Target, and Instacart.
Amazon Ads Integrations
Connects to the Amazon Advertising API, Amazon Marketing Stream, Amazon Attribution, and Amazon Marketing Cloud.
Algorithmic Bid and Budget Optimization
Portfolios and Budget Navigator apply daily bid and budget adjustments based on campaign goals.
AI Dayparting
Uses Amazon's hourly Stream data to automate intraday bid management.
Automated Actions
Rules-based workflows change settings across campaigns, ad groups, keywords, and ads, including automated keyword harvesting.
Celeste AI
A generative AI agent that surfaces insights and recommendations, included in all published pricing tiers.
Digital Shelf Intelligence
Combines share-of-voice and competitive data with advertising metrics, with integrations for providers such as Profitero and Salsify.
Cross-Channel Reporting
Custom metrics and dashboard reporting span retail media, paid search, and paid social in one view.
Strengths
Skai publishes its annual pricing tiers on its website.
The company, founded as Kenshoo, cites nearly two decades of experience in paid search and social campaign management.
The platform is certified to ISO 27001 and compliant with SOC 2 Type 2 standards.
Support includes 24/7 ticketing, dedicated client success managers, and instructor-led training through Skai University.
Skai states that more than 8,200 brands use its platform.
Higher tiers add incrementality testing and custom solution development through the Skai Labs team.
Considerations
Published pricing starts at $114,000 per year, which positions the platform for advertisers with substantial media budgets.
Tiers are scoped to annual ad spend and sold as annual commitments, with a commitment review after the first three months.
Capabilities such as competitive insights, search term analysis, and incrementality testing are reserved for higher tiers.
Smaller advertising programs are referred to Skai's reseller partners rather than served directly.
Sellers advertising only on Amazon may not need the omnichannel scope and should compare Amazon-specific ad tools.
Pricing
$114,000/year
No free trial
Visit website
CategoryReporting & Analytics
TypeSoftware
Pricing modelAnnual subscription
MarketplacesAmazon Ads, 100+ retail media networks
Best forEnterprise brands, agencies
Alternatives
DataHawk
Amazon analytics platform combining SEO monitoring, sales analytics, and advertising intelligence for data-driven sellers.
Nozzle AI
AI-powered Amazon analytics platform for market intelligence, competitor tracking, and demand forecasting.

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