Nozzle AI Review & Pricing (2026)

Nozzle AI

Nozzle AI is a customer analytics platform for Amazon sellers and vendors, built on data from Amazon Marketing Cloud. It measures customer lifetime value, customer acquisition cost, retention, and purchase behavior at the ASIN level, and brands use these metrics to guide advertising decisions across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. Nozzle operates from offices in New York and London.

Pricing starts at $399 per month for the Growth plan and is based on total annual sales, with higher tiers adding a 24-month cohort lookback, DTC-to-Amazon overlap analysis, and managed services. Nozzle supports both Seller Central and Vendor Central accounts across 17 Amazon marketplaces and offers separate agency pricing. It fits brands in repeat-purchase categories seeking retention data beyond standard Amazon reports.

Capabilities

Customer Lifetime Value Analysis

Tracks lifetime value by ASIN, with a three-month preview on the Growth plan and a 24-month lookback on Scale plans and above.

Customer Acquisition Cost Tracking

Calculates CAC as total ad spend per ASIN, including DSP, divided by new-to-brand customers for a given period.

Cohort Analysis

Groups customers by acquisition period to compare retention and spending over time.

Ads Performance Reporting

Reports on Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP performance.

Purchase Journey Analysis

Shows the sequence of products customers buy, covering up to three orders on standard plans and unlimited orders on the Intelligence plan.

Amazon Marketing Cloud Integration

Runs on an AMC instance, which Nozzle can set up during onboarding for Seller or Vendor accounts.

Subscribe & Save Reporting

Includes monthly new-to-brand and Subscribe & Save analysis in all plans.

Strengths

Surfaces customer-level metrics such as lifetime value and repeat purchase behavior that are not available in standard Seller Central reporting.

Supports both Seller Central and Vendor Central accounts.

Covers 17 Amazon marketplaces across the Americas, Europe, the Middle East, and Asia Pacific.

Publishes plan pricing on its website and offers a 14-day free trial that can be canceled at any time.

Displays Amazon Ads Advanced Partner status and an Amazon Ads Partner Award for innovation on its website.

Considerations

Requires an Amazon Marketing Cloud instance; Nozzle states it can set one up during onboarding, but sellers without AMC access should factor this step into their evaluation.

Pricing is based on total annual sales, and accounts are automatically upgraded to a higher tier when sales exceed plan limits.

The free trial is limited to one marketplace and six months of data, and each additional marketplace costs $150 per month on paid plans.

Data refreshes monthly by default, with weekly updates available for certain use cases, so it may be less suitable for teams that need daily reporting.

Nozzle's website states it has joined Optimizon, a marketplace agency group, so teams may want to confirm current product and support arrangements.

Pricing

$399/mo

14-day free trial

Visit website

CategoryReporting & Analytics

TypeSoftware

Pricing modelMonthly subscription

MarketplacesAmazon (17 marketplaces)

Best forRepeat-purchase brands, vendors

Alternatives

Sellerboard