Sellerboard Review & Pricing (2026)

Sellerboard is a profit analytics tool for Amazon sellers from a Germany-based software company founded in 2017. It calculates net profit in near real time by combining sales data with Amazon fees, cost of goods, advertising spend, refunds, and indirect expenses, and presents the results in a dashboard at the account, product, and order level. It works with all Amazon marketplaces.

Beyond profit tracking, sellerboard includes inventory alerts and purchase planning, PPC analytics with bid automation, review request campaigns, listing change alerts, and reports that support FBA reimbursement requests. Walmart and Shopify versions are offered as separate products. Plans are tiered by monthly order volume, and some capabilities, such as the LTV dashboard, are limited to the Enterprise plan.

Capabilities
Live Profit Dashboard
Shows sales, refunds, advertising costs, estimated payout, and net profit at the account and product level.
Fee and Cost Tracking
Accounts for more than 100 Amazon fee types plus indirect expenses such as rent or contractor costs.
COGS Calculation Methods
Supports FIFO, constant, batch, period-based, and marketplace-specific cost of goods methods.
Returns Analysis
Breaks down refund costs and shows the recorded reason behind each return.
Inventory Alerts and Planning
Estimates stock shortage dates in advance and supports purchase order planning in a dashboard.
PPC Analytics and Automation
Reports PPC KPIs by campaign, ad group, and keyword, with automated bid optimization based on target ACOS or profitability.
Review Request Autoresponder
Sends follow-up email campaigns to request feedback and product reviews.
Reimbursement Reports
Identifies lost or damaged FBA inventory and other errors eligible for reimbursement requests.
Strengths
Entry pricing is $19 per month, with a one-month free trial that does not require a credit card.
All plans include the profit dashboard, inventory management, PPC optimization, listing change alerts, and reimbursement reports.
User roles and access rights can be restricted by function, marketplace, or product set.
The company reports more than 20,000 sellers using the product.
Mobile apps are available for iOS and Android.
Considerations
Plan tiers are based on monthly order volume, starting at 3,000 orders on the Standard plan, so higher-volume sellers need higher tiers.
The LTV dashboard is available only on the Enterprise plan.
Accounts support a maximum of 30,000 products.
Inventory management is oriented toward stock alerts and purchase planning; sellers needing multi-warehouse supply chain workflows should verify fit.
Walmart and Shopify support are separate products rather than a single multichannel dashboard, which multi-platform teams should verify meets their reporting needs.
Pricing
$19/mo
1-month free trial, no credit card required
Visit website
TypeSoftware
Pricing modelMonthly subscription
MarketplacesAmazon (all marketplaces)
Best forPrivate label, wholesale, arbitrage
Alternatives
Helium 10
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DataHawk
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Nozzle AI
AI-powered Amazon analytics platform for market intelligence, competitor tracking, and demand forecasting.

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