DataHawk Review & Pricing (2026)

DataHawk

Keyword ResearchProduct ResearchReporting & Analytics

DataHawk is an ecommerce analytics platform that consolidates Amazon and Walmart data into unified dashboards covering sales, advertising, SEO, inventory, and profitability. It is aimed at brands, agencies, and enterprise sellers that manage larger catalogs and need daily SKU-level reporting. The platform automates data collection through official Amazon and Walmart API integrations and turns that data into dashboards, alerts, and exportable datasets.

DataHawk sits in the reporting and business intelligence layer of a seller workflow rather than in campaign execution or repricing. Data can be piped into managed Snowflake or BigQuery databases and read in Power BI, Looker Studio, Google Sheets, or Excel. Pricing is custom with annual commitments, so smaller sellers looking for self-serve monthly plans should verify fit before booking a demo.

Capabilities
Daily SKU-Level Analytics
Dashboards refresh daily with D-1 sales, traffic, conversion, and ad spend metrics at the SKU level.
Profitability Tracking
SKU-level profit and loss views and multi-channel TACoS reporting help identify margin changes.
AI Anomaly Alerts
Machine learning monitors the catalog and flags shifts such as ranking drops or Buy Box losses.
BI and Data Warehouse Integrations
Managed Snowflake or BigQuery databases feed Power BI, Looker Studio, Tableau, Google Sheets, and Excel.
Market Intelligence Dashboard
Tracks brand market share, sales estimates, rankings, and pricing with up to two years of category history.
Keyword and SEO Tracking
Product and keyword data is collected from Amazon once per day to monitor organic visibility.
Agency Workspaces
Multi-client dashboards include white-label reports, role-based permissions, and shareable links.
MCP Integration
An MCP server lets teams connect AI assistants to their Amazon data for queries and automated reports.
Strengths
DataHawk is listed as an Amazon Software Partner and an approved Walmart Marketplace solution.
Customers retain ownership of their raw data and can export every table or query it directly in Snowflake or BigQuery.
The platform supports both agency and enterprise use cases with role-based access and white-label reporting.
Onboarding, training, and a dedicated customer success team are included with plans.
Considerations
Pricing is custom with annual commitments and is not published, so teams should request a quote to assess cost.
There is no self-serve free trial; the company offers a paid guided proof of concept instead.
Advertising data history is limited to the last 60 days at connection, and product and keyword tracking is forward-moving only.
Coverage centers on Amazon and Walmart, so sellers on other marketplaces should verify channel support.
Data refreshes once per day, which may be less suitable for teams that need intraday reporting.
Pricing
Contact for pricing
No free trial; paid guided proof of concept
Visit website
CategoryKeyword Research
TypeSoftware
Pricing modelCustom quote
MarketplacesAmazon, Walmart
Best forBrands, agencies, enterprise
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