BQool is a software suite for Amazon sellers built around two main products: Repricing Central, an AI-powered repricer that adjusts listing prices to compete for the Buy Box, and BigCentral, a CRM and analytics platform covering feedback automation, profit tracking, and product and keyword research. Repricing Central is the company's core product and is aimed at sellers who want to automate pricing decisions across large catalogs on Amazon.
Repricing Central fits into the pricing and catalog operations side of a seller's