TL;DR You cannot reduce lead time until you measure it honestly: every day from sending the PO to units going live at FBA. Map all six stages, time each one from your last few orders, then attack the slowest stage first. In my experience, most sellers find two to three weeks of recoverable time hiding […]
Lead Time for Amazon Sellers: What It Is, Why It Matters, and How to Improve It
TL;DR Amazon lead time is the total days from placing a supplier order to units going live on Amazon. Shorter, predictable lead times protect your ranking, free up cash, and keep you in stock when competitors run dry. Your Amazon lead time quietly decides how much you sell and how much cash you tie up […]

