Astra by Sellrbox
Astra by Sellrbox is an AI-powered advertising automation platform for Amazon sellers and brands. It manages pay-per-click campaigns and automates keyword research, campaign creation, bid optimization, dayparting, and negative targeting. Astra is built for in-house teams and individual sellers who want to reduce the manual work of running Amazon Ads, and it is offered in both self-service and managed editions.
Within a seller's workflow, Astra sits at the advertising and campaign-management layer, pairing automation with performance reporting and an analytics toolkit. Plans are tiered by monthly ad revenue, so buyers should match the limits on marketplaces, accounts, and users to their needs. Astra is an Amazon Ads verified partner and also lists advertising partnerships for Walmart and TikTok Shop, though teams should verify current channel coverage for non-Amazon platforms.
Pricing
Free Trial
Key Features
- Automated Keyword Harvesting: Researches and adds relevant Amazon search terms to campaigns automatically.
- Automated Campaign Creation: Builds Sponsored Products and related ad campaigns from product and keyword data.
- AI Bid Optimization: Adjusts keyword and placement bids automatically to manage advertising cost and performance.
- Dayparting: Schedules ad activity by time of day, available on the Professional plan and higher.
- Negative Targeting: Identifies and excludes underperforming search terms to reduce wasted ad spend.
- Advertising Strategies: Automates ranking, brand defense, and promotional strategies for different campaign goals.
- Performance Analytics: Provides dashboards and reports covering sales, profit, and margin across marketplaces.
- Custom Reporting: Generates performance reports, with custom API reporting available on the Enterprise plan.
- Inventory Management: Includes inventory tracking alongside advertising management in the platform.
- Multi-Marketplace Support: Manages advertising across multiple Amazon marketplaces, unlimited on Professional and higher plans.
Strengths
- Automates the full Amazon advertising workflow, including keyword harvesting, campaign creation, bid optimization, and negative targeting.
- Lists a 30-day free trial that does not require a credit card.
- Listed as an Amazon Ads verified partner, with advertising partnerships also shown for Walmart and TikTok Shop.
- The Professional plan supports unlimited marketplaces, Amazon accounts, and user accounts.
- Offers both self-service and managed editions to fit different levels of hands-on involvement.
- Adds dayparting on the Professional plan and higher for time-based ad scheduling.
- The Enterprise tier adds custom API reporting and a dedicated account team.
Considerations
- Pricing adds a percentage of ad revenue, from 1.55% to 1.75%, on top of the monthly fee.
- The entry Explorer plan is limited to one marketplace, one Amazon account, and one user.
- Dayparting and unlimited strategies are available starting on the Professional plan, not on Explorer.
- Enterprise pricing is custom and requires contacting sales.
- DSP custom integration is listed as coming soon rather than currently available.
- Managed Edition pricing is listed separately and should be reviewed by teams wanting done-for-you management.