Astra by Sellrbox Review & Pricing (2026)
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Astra by Sellrbox
Astra by Sellrbox is Amazon PPC automation software built for brands and agencies that advertise across large product catalogs. It automates the campaign workflow end to end: harvesting converting search terms, building auto, phrase, and exact campaign structures, adjusting keyword and placement bids daily against a chosen objective, and excluding non-converting search terms. A strategy layer applies separate playbooks for launch, scale, ranking, and brand defense rather than bid rules alone.
Astra fits sellers who want daily campaign management handled by software rather than by hand, particularly where catalog size makes manual optimization impractical. It is available as self-service software with a managed edition priced separately. Pricing combines a monthly subscription with a percentage of ad revenue, so teams should model total cost against their own advertising sales before committing.
Capabilities
Automated Keyword Harvesting
Discovers converting search terms across the full catalog and promotes them into targeted campaigns automatically.
Automated Campaign Creation
Builds full-funnel campaign structures from auto to phrase to exact using product and historical performance data.
AI Bid Optimization
Adjusts keyword and placement bids daily against a chosen objective of profit, sales, or visibility.
Advertising Strategies
Runs distinct playbooks for launch, scale, ranking, and brand defense across the catalog.
Dayparting
Schedules ad activity by hour of day to reduce spend during low-converting windows, on the Professional plan and higher.
Negative Targeting
Identifies and excludes non-converting search terms daily to reduce wasted ad spend.
Performance Analytics
Dashboards covering sales, profit, margin, and TACOS across every connected marketplace.
Custom Reporting
Performance reporting across accounts and marketplaces, with custom API reporting on the Enterprise plan.
Multi-Marketplace Support
Manages advertising across unlimited Amazon marketplaces on Professional and higher plans.
Inventory Management
Includes inventory tracking alongside advertising management on all self-service plans.
Strengths
Automates the full Amazon advertising workflow, including keyword harvesting, campaign creation, daily bid optimization, and negative targeting.
Applies distinct strategy playbooks for launch, scale, ranking, and brand defense rather than bid rules alone.
Designed to run campaigns across an entire catalog rather than a subset of high-volume products.
Listed as an Amazon Ads verified partner, with advertising partnerships also shown for Walmart and TikTok Shop.
Lists a 30-day free trial with no credit card required and cancellation at any time.
The Professional plan includes unlimited marketplaces, Amazon accounts, users, keyword tracking, and strategies.
The variable portion of pricing is charged on ad revenue rather than ad spend, and the rate steps down at higher revenue tiers.
Offered as both self-service software and a managed edition, so teams can choose how hands-on they want to be.
Considerations
Pricing adds a percentage of ad revenue, from 1.55% to 1.75%, on top of the monthly subscription fee, so total cost rises as advertising sales grow.
Plans are banded by monthly ad revenue at $10K, $30K, and $100K, so the subscription fee steps up as an account scales.
The entry Explorer plan is limited to one marketplace, one Amazon account, one user, and limited keyword tracking and strategies.
Dayparting and unlimited strategies are available starting on the Professional plan, not on Explorer.
Enterprise pricing is custom and requires contacting sales.
DSP custom integration is listed as coming soon rather than currently available.
Managed Edition is priced separately from self-service and should be reviewed by teams wanting done-for-you management.
Teams should allow time to learn the strategy controls, and cost may be harder to justify at very small ad spend.
Pricing
$149/mo + 1.75% of ad revenue
30-day free trial; no credit card required
Visit website CategoryPPC
TypeSoftware
Pricing modelMonthly subscription
MarketplacesAmazon
Best forLarge-catalog brands, agencies
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